Skip to content

Case studies

Practical technology. Visible operational change.

Stories about the problem, the decisions and the systems behind the outcome — not glossy transformation theatre.

AI operations

Automating appointment confirmations without losing operational control

Problem
A growing volume of appointment confirmation calls was consuming advisor and admin time, and the outcomes were being recorded inconsistently.
Approach
An Activ Agent voice workflow that confirms identity, confirms or rearranges the appointment, writes a structured outcome to the CRM and escalates exceptions to a person.
Outcome
Confirmation calls now run as a controlled workflow with consistent outcomes, and the team handles exceptions rather than the whole list.
  • Activ Agent
  • Activ CRM
  • Voice AI
  • Workflow automation
  • CRM integration
  • Human handoff
  • Microsoft Azure
Read the case study
Customer operations

Bringing sales, documents and customer communication into one journey

Problem
Enquiries, appointments, document collection and follow-ups were handled in separate tools, with staff copying information between them.
Approach
The workflow was redesigned around the customer lifecycle and implemented across Activ CRM, a customer portal, Activ SMS and document automation.
Outcome
One operational journey per customer, with follow-ups and document chasers running automatically and staff working from a single record.
  • Activ CRM
  • Activ SMS
  • Customer portal
  • Document workflows
  • SMS and email
  • Workflow automation
  • APIs
Read the case study
Legacy integration

Getting value from a legacy platform without waiting for a full replacement

Problem
An established contact-centre platform and line-of-business systems had no usable integration between them, so agents re-keyed information and workarounds had accumulated.
Approach
Lightweight integration services on Azure that expose the legacy systems through modern APIs, with automation handling the routine hand-offs.
Outcome
Manual re-keying removed from the main workflows, and a cleaner route to replacing the platform later on the business's own timetable.
  • APIs
  • Integration services
  • Microsoft Azure
  • Automation
  • Legacy systems
Read the case study

Have a similar problem?

We'd rather understand the workflow before talking about the product.

That makes the conversation more useful — and makes it obvious when an Activ product is the right fit.